The idea:

What ?
  • How does this website work?
  • It's very simple! This site sells advertising space: the first one costs $1, the second one $2, the third one $4 etc.... And so on until it goes viral!
  • And of course THE MOST EXPENSIVE AD sold will always be displayed in first place on this website homepage!
  • How long does the advertising space belong to it's owner?
  • Forever!
  • Who can buy an advertising space?
  • Anyone! It can be a company or a person.
  • Why would anyone buy an advertising space on this website?
  • Because everyone is curious and wants to know who will buy the $1,048,576 ad! And how much will THE MOST EXPENSIVE AD cost!
  • Will it be a big company? A famous influencer or just a very rich person? There's only one way to find out!
  • All the ads are only shown on this website?
  • Yes but you know how it works! When expensive advertising space will start to be sold all blogs, medias, influencers, geeks, etc. will talk about it!
  • #themostexpensivead
  • And there are only 21 ads between the $1 one and the $1,048,576 one! So don't think twice! Pay twice! :)
  • This is ridiculous! Nobody will pay for that!
  • Of course! This idea is crazy! That's why the Internet will love it!
  • And if the Internet loves it: some people will pay!
  • ...Logic!
  • Is there a limit for the most expensive ad price?
  • NOPE!
  • Okay...
  • So there's a very small chance that you'll become incredibly rich.
  • Yes, that's the goal!